CEO and Founder

Robyn Jordan is an interdisciplinary creative entrepreneur, experience producer, and St. Louis native who has resided in Northwest Arkansas since 2011. As a lover of creativity and connectivity, she has 20+ years of experience on and off the stage in live music, art, and entertainment. She is a radical visionary with proficient skills and care for journalism, sales, and hospitality. Largely inspired by Black culture and the creative resilience of people, especially women and queer people of the global majority, she founded Her Set Her Sound, to disrupt the social hierarchy and discrimination in music and entertainment in 2021. Her appetite for play and community helps her produce and pursue groundbreaking ideas and experiences.